PRCA and Rural Media Group are pleased to announce an expanded schedule of PRCA Rodeo on The Cowboy Channel, RFD-TV, The PRCA on Cowboy Channel Plus and The Cowgirl Channel. This expanded schedule will now have more than 900 PRCA performances annually on the subscription based PRCA on the three Rural Media Group television networks and the Cowboy Channel Plus app.

"Showcasing our small to mid-sized PRCA rodeos with this kind of national exposure really benefits these local communities," said PRCA CEO Tom Glass. "Rodeo fans can now see even more PRCA rodeo action, including local hometown rodeos, PRCA Playoff Series rodeos and the Wrangler National Finals Rodeo."

Of the more than 900 PRCA rodeo performances being televised and streamed live, 150 PRCA performances will be broadcast exclusively on The Cowgirl Channel, which launched March 1.
The mutual agreement to schedule PRCA rodeos on the RMG network runs through the end of 2028.

"We hope that these local rodeos will now have an added incentive to plan and improve their rodeo production and marketing and accordingly make every effort to reach their rodeo's full potential," said Patrick Gotts, founder and president of Rural Media Group. "They should know that Rural Media Group and PRCA are here to help them do that."

The expanded schedule of PRCA rodeos on the Rural Media Group networks begins this weekend with the San Angelo (Texas) Cinch Shootout airing live on The Cowboy Channel and PRCA on the Cowboy Channel Plus app at 8:30 p.m. (ET) on Saturday, April 15.

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